Overview

RootCause turns structured business data into an explainable causal model that you can use to test decisions before acting. It connects to your data, discovers cause-and-effect relationships, combines them with human judgment, and produces a runnable Digital Twin. You can then simulate interventions, find optimal strategies, explain past outcomes, and forecast what happens next — all backed by causal evidence, not just historical patterns.

How It Works

RootCause follows a seven-step workflow. Each step builds on the last, producing a specific artifact that feeds the next stage:

1. Connect Data — Import data from files, databases, or APIs

2. Build Ontology — Map your data into a shared semantic layer

3. Build 360 Table — Prepare a single, analysis-ready dataset

4. Build Causal Graph — Discover what drives what

5. Build Digital Twin — Create a runnable causal model

6. Run Simulations — Test decisions before acting

7. Produce Reports — Package findings into living documents

For the full walkthrough, see the Seven-Step Workflow. If you want to jump straight in with sample data, try the Quick Start Tutorial.

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Key Concepts

Understanding these terms will help you navigate the platform:

Dataset

Raw data imported into RootCause from files or connectors. This is your original data before any transformations.

Data View

A transformed and prepared version of one or more datasets, ready for analysis. Data Views let you join, filter, and reshape data without modifying the originals. In the seven-step workflow, this is the "360 Table."

Ontology Concept

A unified representation of a column that may appear across multiple datasets. For example, "Customer ID" might appear in your sales data, support tickets, and CRM export — ontology concepts link these together so RootCause knows they refer to the same thing.

Digital Twin

A causal model of your business or system that can be used for simulation and optimization. Unlike traditional predictive models that just forecast, a Digital Twin understands why things happen, so it can predict the effects of actions you've never taken before.

Simulation

A what-if analysis run against your Digital Twin. Simulations let you test interventions ("what if we raise prices?"), find optimal strategies ("what's the best marketing mix?"), or explain outcomes ("why did sales drop last quarter?").

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Getting Help

RootCause Assistant (BETA)

Use the chat interface in the bottom-right corner to ask questions about your data, generate simulations, or get help navigating the platform. See RootCause Assistant.

Support

Contact your organization's administrator or reach out to the RootCause team.